Marketing Lead
Joy Ekatah Udomiaye is a seasoned B2B Marketing professional with over a decade of experience leading digital, growth, performance, and demand generation initiatives. Known for her ability to drive measurable growth and elevate brand presence, Joy brings strategic clarity and marketing precision to every organisation she partners with. Her expertise spans a wide array of sectors, including Financial Services, Retail E-commerce, Technology, Energy Utilities, and Fintech—where she has consistently delivered high-impact marketing strategies that generate leads, boost customer acquisition, and support business scalability.
Joy is exceptionally skilled in marketing technology, campaign execution, and data-driven lead generation. Her work has been instrumental in transforming marketing functions at notable companies such as B4B Payments (Fintech), Exelegent Cybersecurity Consulting, Eskimi (Martech), Grouth Limited, Amara Suites & Towers, and PZ Cussons. Whether optimising a campaign funnel, rolling out CRM automations, or managing cross-channel brand communications, Joy is passionate about delivering results that move the needle.
Outside work, Joy enjoys various activities, including baking her signature Meat Pie and Jollof Rice, which are well-known for promoting world peace. She also likes songwriting and reading.